29.06.2009 City Marketing

Due to an increase of mobility and the easy access to foreign cities within the EU towns are fighting with each other to gain a high share in consumer-tourism but also in young inhabitants to guarantee the sustainable survival in competition. City Marketing is a key-word to demonstrate the competence according to Prof.Dr. Hallier at the 10th Conference of City Partnerships between Germany and Russia.

One special aspect (still being undervalued) are twin–city-projects for the transfer of know-how and to create emotions across borders - which was an emphasis of the program of the Conference being hold in Wolgograd (former Stalingrad)/Russia. ( more )
 

15.06.2009 Science for Future

The second Krickenbeck Colloquium of the German WestLB Academy focused „Applied Sciences about Future“. 50 high ranking business leaders could discuss their views and experiences with Prof.Dr. E. Minx and Dr. B. von Mutius in the ambiente of an ancient water-castle – bridging sustainability and future! At the picture from right to left are: Prof. Dr. Eckard Minx, Dr. Bernhard von Mutius, Gita Tripathi, Martina Sandrock, Dr. Konrad Schily, Prof. Dr. Bernd Hallier.

05.06.2009 Education Competence

The European Retail Academy has enlarged its scope from the academic facets to vocational training. After its call for an European Competence Center for Vocational Training now ERA-student Alina Pukhovskaya created the additional Homepage

ERA-students will also work on EuCVoT–partner-modules of EuCoCo and EUREMA to test the English version and to translate parts of it into Russian while sailing at the Second Kruzenshtern Workshop from Delfzijl/Netherlands to Gdynia/Poland together with Prof.Dr.B.Hallier (more: Kruzenshtern-information ; Sailing Plan 2009)
 

27.05.2009 Supermarket of the Year

In Germany food retailers celebrate since 1993 each year the election of their „Supermarket of the Year“. There is a three Steps selection process: written application by a standardized questionnaire: surprising visit by a team of the journal Lebensmittel Praxis ; presentation of data, film and market-manager of about 15 top markets in front of a jury (among them Prof.Dr.B.Hallier/ERA/EHI). This year the winners of the chain-stores had been Perfetto Karstadt/Munich (under 2,000 sqm), HIT/Sankt Augustin (over 2,000 sqm); independent WEZ Karl Preuss/Porta Westfalica (under 2,000 sqm) and Hieber’s Frische Center/Grenzach – Wyhlen (over 2,000 sqm) ( More )

15.05.2009 Entrepreneurship for Students

Learning facts and figures is basic for students – but to become business leaders students have to be involved as organizers of national and international workshops: they have to learn to become entrepreneurs by own events! Students from the COEUR-network will have their 7th international workshop on “Competence in European Entrepreneurship” in September in Burgundy. (More information )

In Alfter/Germany at the Alanus-University students can study the combination of business administration/art. The idea is to sensitize the awareness better than by traditional business-administration-studies. An indicator for success of that thought might be the first open Workshops organized by the students themselves. Their idea is called Wi.n.d (Web-Site) which is in German language the abbreviation of “Wirtschaft neu denken” (translated: rethinking /re-inventing economics/business). That abbreviation “Wi.n.d” could become also a sustainable slogan/brand in future according to the student-committee.