The Eurasian Economic Scientists Association (EECA) and the Corporate Foundation "Astana Club of Nobel Laureates" helped Kazakhstan and the Astana Economic Forum for a worldwide profiling with the focus of Astana/Nur-Sultan; its key-event had been the Astana Economic Forum and its further highlight was the EXPO 2017 about Sustainability.

Now according to Prof.Dr.B.Hallier , President of the European Retail Academy, the scope of marketing impact goes beyond the Kazakhstan-activists also to other countries along the traditional Silk Road. "The Nobel Fest in April 2022 - hosted by the Inclusive Development Foundation (IDF) - was supported beside the Ministry of Education of Kazakhstan also by the Education Ministries of Azerbaijan and Usbekistan" Prof.Hallier stated in his contribution at this event. "This fact shows that thinking beyond borders is also gaining ground in Eurasia" he added chairing the session Agricultural Revolution with speakers from Australia, China, Nepal and Singapore. "It has become a Central Asian focus; we are happy to be involved".
 

The Astana Economic Forum was profiling the independant Kazahkstan by creating an Eurasian Economic Scientists Association (EECA) , G-Global as an umbrella for all countries and a Team of Nobel Laureates participating at the annual events. Prof.Dr.B.Hallier became member of EECA and the G-Global Support Board . Just lately in March together with the 2007 Nobel Laureate Prof.Dr.R.Chung he was running an ERA-Webinar about the UN-Sustainability Goals 2030 (see: LINK) - and they will support also the Nobel Fest at Mid-April 2022.

A total of 12 Nobel Laureates from different disciplines and high ranking speakers from all around the globe will be involved in this hybrid activity. The input of the ERA-Webinar and a Memorandum of Understanding about Academic relations beyond any borders will be discussed at the Nobel Fest too (see also : (LINK )
 

The last quarter of this century did bring prosperity via global trade : one of the drivers was the revitalization of the Silk Road. Prof.Dr.B.Hallier has visited in that period many times Kazakhstan but also Usbekistan, Mongolia and China discussing the development with Nobel Laureates at the Astana Economic Summit or with representatives of universities and business of the players along this network.

For Hallier beside the economic effects for the increase of the Wealth of Nations measured in GNP also the cultural bridges were utmost important for the understanding of those countries. "We in the West can learn a lot of the ancient China or about philosophy from Farabi (870 - 950) who studied logic, medicine and sociology and travelled through Kazakhstan ,Syria, Iraq and Egypt. Beside the Greek philosopher Aristoteles he was called the second master in the Arabic tradition. The three Madrasas at the Registan Place in Samarkand had been built between 1417 and 1660 and had been used for study; they had been the universities of those times." Prof.Hallier stated remembering his visits."Going to teach about the West was always also a process to learn from the East " he added. " In respect to the own mind-set it became a growing personal obligation to work for World Peace and resilience between the different tribes of the world population".
 

It is worth mentioning that already in May 2013 student delegates from the Eurasian Economic Youth Forum on the way from Yekaterinburg/Russia to Nur Sultan/ Kazakhstan drafted a declaration under the leadership of Prof.Dr.M.Fedorov/USUE and Prof.Dr.B.Hallier/ERA for more attention of "green issues". This paper was signed at the Forum also from the 2007-Nobel Laureate Prof.Dr.R.Chung/Korea as the first external professor - and followed by the launch of www.european-retail-academy.org/GGU designed by the ERA-trainee Dr.Alina Pukhovskaya/Russia.

Now again a new tool to promote "sustainability" is developed by the ERA-trainee Dr.Vilena Nencheva/Bulgaria who created the idea of a first ERA-Webinar being launched at March 18/19th 2022. After greeting words by Nobel Laureate Prof.Dr.Chung the other participating speakers will be B.Hallier/ERA and the European Buying Director from CHEP, E.Benzes.More info about free access of the Webinar by violena.nencheva@gmail.com .
 

Kyrgyzstan is organizing in November a hybrid Event: Centralasian Sustainability Forum. It is worth to be mentioned that the mentor is Prof.Dr. Mikhail Fedorov, a very good friend of Prof.Dr.B.Hallier. Both created together with Prof.Dr.Oleg Oshkordin and their Eurasian Youth Forum on a train-trip from Yekaterinburg/Russia to Nur Sultan/Kazakhstan a statement to found a Global Green University which was signed also by the Korean Nobel Laureate Raekwong Chung. The GGU got its own HomeSite www.european-retail-academy.org/GGU designed by Dr.Alina Pukhovskaya.

"It is very important to create parallel to the revitalization of the traditional Silk Road also an academic network to promote the latest know how of Sustainability to the Stan-countries like Pakistan, Tadjikistan, Kyrgyzstan, Kazakhstan, and Uzbekistan. We need this cross-border dialogue because there is only one world which we share all together independently of our local/regional political views or religious believes." Prof.Dr.Hallier stated as a welcome address to the Centralasian Sustainability Forum.
 

---