Riga will host in a hybrid format in December 2021 again the three international scientific/applied sciences conferences Business Competences, Trade Marketing and Business Environment. It will be organized by the Riga Business Conference Center in cooperation with ISMA University.

Prof.Dr.B.Hallier explained : " As the European Retail Academy we empower this initiative as we see an ongoing continuity in this cross-border platform for the Baltic countries which have an unique history and which is a bridge-builder for all territories around the Batic Sea - and last but not least it is a mix between university research and business-cases".
 

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In autumn 2008 Prof.Dr.Hallier/ European Retail Academy started an international workshop about TeamSpirit and Leadership on board of the Russian tall-ship Kruzenshtern sailing from Kaliningrad/Russia to Bremerhaven/Germany. Among the participants had been also three students from the South Bohemian University of Budweis/CZ.

One of them was Kamil Picha : today PhD (doc.Ing) and Vice-dean for international relations who will coordinate fom August 1st 2021 onwards also the new International Advisory Board of the Faculty of Economics of the University of South Bohemia in Ceske Budejovice ( Link)
 

Well-off citizens from Hamburg/Germany started in the 19th century to use the coast-villages Timmendorf and Scharbeutz of the near-by Baltic Sea for health-recovery in the summer months. Some even did build holiday-resorts along the sea-promenade: and even do it today in fancy old-style like Scandinavia or newly adjusted Japanese-style homes (see photo). People like Albert Einstein or the architect Walter Gropius enjoyed relaxing here and also since 1950 Prof.Dr.Hallier regularly already during his childhood/school- and university-time in Hamburg spent some time in summer for recovery in Timmendorf/Scharbeutz.

In 1970 in Timmendorf started a medical concept being based on research of Prof.Dr.Hans Curschmann : to combine fresh air, sport-activities for revitalization of patients of heart-deseases and relaxation for the body, mind and soul as a holistic system. It is worth mentioning that also his father Prof.Dr.Heinrich Curschmann was a great innovator in applied medical sciences : he planned the Hamburg University Clinic UKE. The main focus of the Timmendorf clinic (link) is to change the mind of the people from a hectic life to a more relaxed life-style
 

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The city of Muenster in North-Rhine-Westfalia ranks as the 20th biggest town in Germany. The old Hanse-Town is often compared to the historical city of Luebeck at the Baltic Sea. With its 65.000 students the reknowned Westfalian Wilhelms-University is the 10th biggest University of Germany. Muenster was founded in the year 793 by the missionary Luidger. He came from Friesland in Northern Germany and built a monestery at the little river of Aa. The name of Muenster goes back to the latin meaning "Monasterium".

Internationally well known is Münster for its Peace Treaty after the 30-years religious war in Central and Northern Europe. The Treaty was signed 1648 in the Hall of the Mayor's House in Münster at the famous and honourable Prinzipalmarkt. The signment happened as well in the historical neighboured Town of Osnabrück. The famous sights of Münster like the St. Paulus Cathredal, the Lamberti-Church with the historical Re-Baptisement cages on the top of the tower and the Shopping-Arcades Prinzipalmarkt with the old and attractive merchant houses and the excellent Museums are the destination of nearly 20 Milllions visitors per year from all around the world. The Prinzipalmarkt is the lively stage for many aimed marketing-events. The modern customer Magazine is named PRINZIPAL. One of the most renowned events is the Hanse-Mahl Dinner-Festival with the longest table of Muenster. The owner of the stores and shops (the Principals) serve meals and drinks to their customers. The idea of this Hanse-Event was created by Muenster Marketing and after a successful presentation in the Marketing-Committee of the International Alliance of the Hanse realised in Muenster the first time in Germany ( more E.Gebauer )
 

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"It was great to be connected digitally with the ISMA-Conferences in Riga - and we could join despite Corona-lock-downs and limited physical travellings" Marie-Christin Hallier from Roesrath/Germany said after her presentation about her education in Art/Art Therapy and her vocational case studies to motivate people by art and to create public awareness by art ( more: see Link Riga Kurzfassung).