10.01.2021 : From Tracing to Branding

In his Reader "From Crisis to Competence" Prof.Dr.B.Hallier describes at pages 118/119 the importance for food producers to have a strategy to move for example anonymous meat via tracing/tracking plus marketing into the sector of brands. "In a market which is living from differentiation BRANDING is the key of success " Hallier explained "... and certification by Third Parties is necessary to gain the TRUST of consumers" he added.


A very nice up-to-date certification scheme for the total production stream is according to Hallier the chicken brand Cocorico from the poultry producer AAylex Group from Romania. The brand has different certifications from farming and production for its marketing claims. Cocorico respects nature, is complying with EU environmental directions and is using sustainable energy where possible. Social responsibility is a cornerstone for Cocorico's activities like promoting healthy living through various initiatives : healthy lifestyle education, social causes, sustainable business practices." The brand is by those claims and testimonials also a reflection of the penetration of standards and its supervision by certification institutions" Hallier concluded.

15.12.2020 : Which Standards are Standard

Prof.Dr.B.Hallier points to the fact that the state of art of a Standard depends on the status quo of the level of national economies and their potential connections with other markets on the globe. "Therefore benchmarks are very helpful as we can see for example in our Globalgap-system for the chain from farm to fork" Hallier explained in a lecture about Innovations. "There is always an interdependence between what could be done and which technologies are available/affordable." Macro-Innovations seem to have a Rythm of roughly 50 years, Retail/Wholesale in Western Europe from the year 1800 onwards major developments all 25 years according to Hallier.


Nikolai Kondratieff was the first who published in 1926 observations about innovations having long-term effects on macro-economic levels : 1939 called "Kondratieff-Cycles" by Joseph Schumpeter. A period of innovation driven by cotton/steam engine (1800) was followed by railways/steel production (1850) , electrical engineering/chemestry (1900), petrochemical industry/automobiles (1950) and information-technology/revitalization of global trade networks for sourcing and distribution(2000). Prof.Dr.B.Hallier defines as the next Kondratieff-Cycle the Lithium Production/Applications of Lithium/ Crypto-Currencies in a world of Smart Economies. Lithium production will replace the petroleum production in the impact of the geopolitical power-play according to Hallier. Taken the period of 1974-2018 measured in metric tonnes Australia leads by 123.206 units, followed by China (45.747), Zimbabwe ((34.604), Canada (22.097) and Chile (16.137). "South America is expected to increase its volume by roughly 200 percent in the next decade" Hallier expects.

27.11.2020 : VUA Youth 2020

In 2011 the Visegrad University Association (VUA) was founded in Nitra/Slovakia as an international network for academia of agriculture. The success-story of VUA shows Annual General Meetings and Summer Schools - also in connection with double-diploma.


Addicionally an annual Youth Forum followed. The 7th VUA Youth Forum was organized in 2020 as a hybrid Zoom Conference by Szent Istvan University/Hungary chaired by Prof.Dr. R.Magda/Hungary and as key-note speakers Prof.Dr.B.Hallier/Germany and Prof.Dr.U.Raut/India. All three professors agreed in the point that as well on the macro-level as also on the micro-levels the world is in a dramatic disruption with effects on standards not only on the business world with new business-models but also in the education-sector. A total of 21 PhD-students from Bangladesh, Germany, Hungary, India, Slovakia and Ukraine followed their papers under the general headline : Challenges and Changes under the shadow of Covid 19".

20.10.2020 : Environmental/Ethical Prices

In the hybrid Shymkent Conference at the 2020 International Day of Science the Korean Nobel Laureate of 2007 Prof.Dr.R.Chung proposed a new calculation for encluding the use of Carbon into the prices of products/services. That proposal was now enlarged by Prof.Dr.B.Hallier due to activities initiated by his friend, the German Federal Envirionment Minister Prof.Dr.Klaus Toepfer, in the 80ies of the last century. "Chung's as well as Toepfer's considerations are based on the idea to add the costs of Carbon(Chung) and for Redistribution of Package Materials/Recycling/Waste disposal (Toepfer) to the traditionally calculated costs for products and services. This is not only fair in respect of used resources of the environment but also ethical in terms of the present versus the future generations of our globe! We have to harmonize our economic, ecological and ethical as well as local, regional and global needs in new optimization formulars !" Hallier summarized the Conference input and presents the following new holistic environmental/ethical price calculation formular :


Recalling the situation of the 80ies he remembers three German Regulations which determined the package design ( DPP-models to measure the costs for individual products in the distribution- and redistribution processes ), standardizations of palettes/transport- and sales-units, green-dote-system for recycling etc. "Klaus Toepfer was the first politician who discovered the Power of Listing Products in Trade" Hallier remembers. "After that common experience I used the same principle for Tracing/Tracking cows/beef at the BSE-crises1994/1996 (developing the EU-Regulations in this sector) and shortly after that the European Good Agricultural Practice for fruit and vegatables (EUREP-Gap) which meanwhile is well established as GLOBALGAP as a benchmark in around 150 countries world-wide! We used publications and seminars about Best Practice of Partners as a Marketing-Tool to push the speed of transformation (Applied Sciences) between the Vision and the Realization of the projects. That was the key for the success of the systems : therefore it did not remain Theory but Applied Cases ! -- The Limits remain the Competition/ social acceptance of the price needed to get all factors in !" Hallier added.

20.08.2020 : Leadership Standards

As an AIESEC-student Bernd Hallier visied 50 years ago Turkey, Israel, USA, SouthAfrica and Japan - later as a professional he lectured at all continents around the globe. In 2005 Professor Hallier founded the European Retail Academy to promote vocational competence in retail; in 2011 he was awarded with the "Star of Eurasia" and the title "Honorary Ambassador of Peace" by the Eurasian Economic Youth Forum.


Working in the Silk Road Mayors' Club LINK and cooperating with China's Two-dimensional Code Industry (ZIIOT) Prof.Hallier added now a MOU with Global Cultural Adventures GCA) / Beijing to the global network. "Cultural exchanges and international interships for the youth of the world should belong to the standards for future global leaders" Hallier stated signing the MOU.

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