European Competence Centre for Vocational Training (Retail/Wholesale)

15.07.2019 : Internationally Powered

Melina Keller being a Swiss/German started her international education by an one year exchange during her school-time to the USA, which was the later followed by a BA and Master at Hult in London/UK followed by studies in Boston/USA also at Hult ( keep in touch with her many international friends Melina is using facebook and Linkedin.


Being back in Germany she is in contact with the European Retail Academy while looking for job-orientation at platforms like LinkedIn, Indeed, Campusjäger and StepStone . Communication Technologies together with different Cultural Experiences are for her the keys to success for the young generation she explained in a discussion with Prof.Dr.B.Hallier .

15.06.2019 : Dialogue with China

Since 1974 Prof.Dr.B.Hallier is visiting China on a regular basis, in the 80ies even for 6 weeks at the Shanghai Management training Institute, later to expand the international business of the exhibition EuroShop.


In return - especially under the leadership of David Zhang from Beijing - retailers from China are coming for store-checks to see new formats or technologies in the German retail - or they visit the HQ of the European Retail Academy in Roesrath for lectures.

17.05.2019 : TUN-Partner Turkistan

At the Astana Economic Forum 2019 in Nur-Sultan/Kazakhstan the Turkistan Higher Agrarian College from Shymkent/Kazakhstan signed a MOU with Prof.Dr.B.Hallier to join the Thematic University Network Food ( for bi- and multi-lateral exchange of knowledge and skills.

Its director Gaukhar Bekberggenova hopes especially to get a transfer of vocational competences along the Total Supply Chain for her staff and students. The cooperation gives also potential input for the hot topic of Food Security in Kazakhstan and the OIC-area (Download eBook).

15.04.2019 : Continuing Traineeships

Being a trainee in 2018 at the European Retail Academy in Germany - working on communication-projects like web pages and YouTube videos - Eric Telkkälä from Rovaniemi, Finland was an exchange in Tartu, Estonia in 2019 (see the picture).

Eric worked in the spring as an European Erasmus exchange student, as a front-end designer for the Tartu Vocational Education Centre. The project that Eric worked on, was a platform of communication between students, teachers and workplace staff for student exchanges. (Learn more)


15.03.2019 : New Trainee

For two months, Saku Viiri is an exchange trainee from Rovaniemi/Finland for vocational training at ERA / EUCVOT. His focus in Germany is "Communication: creating news and news penetration". The technical tools during that time will be facebook / YouTube and the ERA-Site and sub-Sites.

Another part of the communication-training is creating awareness for the different environments in Germany and the home-country. History is part of this module: like visits in the historical cities of Cologne and Aachen or the former West German capital Bonn or finally the summer-event with horsemen at the Castle of Satzvey.

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2012-2015 ERA, European Retail Academy, Roesrath, Germany

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