|14.02.2021 : India Business Month
India with its 1.3 billion population is one of the hugest markets of the world, but according to Prof.Dr.B.Hallier it has to be seen that the sub-continent India is fragmented in 48 regions - and that Indian religions and myth has to be understood to get a return on investment.
"The home-office during the Corona-Crisis could be used excellently to dedicate a month of research to India" Hallier claims promoting the digital MV-offer (Link) "... but of course intensive guided travel has to be added later; India could be understood only in a combination of ratio & emotion!" - having visited India permanently himself since 1974 and having among his Indian friends for example Kishore Biyani, founder of Pantaloon, Big Bazaas and the Future Group.
Hallier participated actively for many years in the Indian Retail Forum (IRF) in Mumbai either as a speaker or being involved in the Award Ceremonies; being awarded himself in 2016 for Retail Excellence by the Asia-Africa-GCC Retail & Shopping Center Congress (more: YouTube)