14.02.2021 : India Business Month

India with its 1.3 billion population is one of the hugest markets of the world, but according to Prof.Dr.B.Hallier it has to be seen that the sub-continent India is fragmented in 48 regions - and that Indian religions and myth has to be understood to get a return on investment.


"The home-office during the Corona-Crisis could be used excellently to dedicate a month of research to India" Hallier claims promoting the digital MV-offer (Link) "... but of course intensive guided travel has to be added later; India could be understood only in a combination of ratio & emotion!" - having visited India permanently himself since 1974 and having among his Indian friends for example Kishore Biyani, founder of Pantaloon, Big Bazaas and the Future Group. Hallier participated actively for many years in the Indian Retail Forum (IRF) in Mumbai either as a speaker or being involved in the Award Ceremonies; being awarded himself in 2016 for Retail Excellence by the Asia-Africa-GCC Retail & Shopping Center Congress (more: YouTube)

07.02.2021 : Mobile & Decentral

In the mid 70ies of last century data-processing was based on punchcards and big central computers which needed cooling systems! Seeing a small newspaper-article about a test of mobile data-entry-units in the USA Bernd Hallier in 1975 at Brinkmann Cigarettes/Germany responsible for automation/innovation asked Bob Seidensticker of Liggett & Myers/USA to arrange a date with that IT-company to see applications in the field - which actually was realized in Florida in the same year.


Back in Germany Hallier found with Willi Weber/Dieburg a tobacco wholesaler being interested in a joint design of an application for the control of sales and refilling of cigarette-vending machines. Microthek Germany as a start-up supplied the data-entry-units and the back-up was in the first trial an IBM/32 and then the new IBM/34 (64 K/17 mio byte disc) - the first one for a German tobacco wholesaler. In 1979 the national tobacco newspaper DTZ was invited to accompany the demonstration tour of the filling of the vending machines. While at that time on average a filler served 24 vending machines per day - due to prepacking by the individual data per column/machine the filler served 106 vending machines on that tour. The aim of "rationalization" was proved - but it was also the start of the optimization of each column/each vending machine; it was historically the first Efficient Consumer Response (ECR) project - and it was the start of IT in medium-sized tobacco wholesale-companies becoming independent from big central data-centers. In 1980 Brinkmann Cigarettes promoted nationally the Weber-solution as an example for an efficient vending-machine management by a booklet "Automaten'80" - parallel Bernd Hallier wrote his PhD about the impact of decentralized IT of tobacco wholesalers for all activities (and job-changes) along the supply-chain in the tobacco sector.

30.01.2021 : Reskilling

The World Economic Forum points to the fact that the times of stable life-time employments are over. Due the heavy disruptions of the New Economy 04 - speeded up by the Corono Pandemic - Production, Distribution as well as the Education Sector will have to redefine their business models in the age of digitalization. For Prof.Dr.Hallier this can be seen also by the rotation of management: while he remembers in retail and industry many leaders who stayed at least for about ten years at the top of the company - now two or three years become the normal situation. "The hectic Reskilling of the Board by new company orientation is added to the necessary Life-Long Learning for the rest of employees" Hallier concludes.


"The pattern within traditional company- and HR-structures in the last century was an accumulation of know-how over the time period: at about the age of 40 years either in private companies the next generation or in other companies a new manager-generation took over : their new know-how was executed within the next 25 years. Mostly their innovative ideas where introduced within the first five years - and the rest of time was needed to penetrate the prototypes (products/ organization) to get their impacts on a larger scale. Now the shareholders become often nervous concerning a return of investment before the real roll-out of innovation has started" Hallier claims."The result are permanent take-overs (diversifications) or outsourcing (segmentation) or mergers (like also Retail Knowledge Consortia)! Reskilling/Lifelong Learning are the necessary tools for HR to survive the Darwien Revolution of permanent quick adaption on all levels" Hallier summarizes the present situation in many companies. "Those being dropped out will be the army of affluent work-force: they will create the political danger for social revolutions - and will ask for more government-involvement to subsidize ailing companies. - Education systems should be more focused on skill-training than on the transmission of learning contents. Repeated processes will be taken over by robots and AI" Hallier concludes watching innovation-cycles already for many years.

17.01.2021 : Long-run Experience

In 1977 Germany's first pioneer of scanning the Suedmarkt/Carl Doderer informed by a letter its suppliers about the possibility to use in future the EAN bar-code. Accidentally B.Hallier at that time received a copy as an assistant of the Board of Brinkmann Cigarettes responsible for automation/innovation. He immediately started a dialogue with the CCG (today GS 1 Germany) management to analyze the system and to take action from the side of the Branded Goods Industry to integrate the bar-code into the product-design of the brands because the print at the products saved costs at the store-levels for the manual instore-merchandise by staff of industry as well as retailers. The bar-code helped to identify products immediately at the cash-zone by scanners and decreased costs in inventories.


In 1984 Hallier changed from industry to retail becoming CEO of the ISB Institute for Self-Service, merging in 1988 ISB with RGH which owned 50 percent of the shares of the predecessor of GS 1 Germany. By this Hallier could follow very closely for 25 years the next development : the generation of chip-codes which enabled with bigger data-capacities and in connection with RFID optimizations in the distribution like shelf-management/ECR etc. "Also the METRO FUTURE STORE was pushed by a booth of more than 2000 squaremeters at our EuroShop exhibition" Prof.Dr.Hallier remembers. Since 2019 Hallier is now involved in the QR-code development of the Two-dimensional Code Industry (ZIIOT) in China. "It will be an essential tool for AI and also revolutionize distribution by the link with the Internet of Things " Hallier forecasts. "I am thankful for nearly 50 years to be able to be so close to decision-makers at the different sides of the table" he summarizes his long-run experience.

06.01.2021 : Lighthouse 2021

Unanimously the Board of ERA approved a proposal of Prof.Dr.B.Hallier to elect the Peace Nobel Laureate of 2006 Prof.Dr.M.Yunus for the Hall of Fame. Professor Muhammad Yunus - born in Bathua/Bangladesh - got his BA and MA at Dhaka University/Pakistan and his PhD at the Vanderbilt University/USA. He was teaching as an assistant professor of economics at the Middle Tennessee State University. In 1971 Prof.Yunus joined Chittagong University at his old home-town. In 2006 he got together with the Grameen Bank the Nobel Peace Prize for the idea of micro-credits/micro-finance and its application (more at Hall of Fame).

Professor Hallier got to know Professor Yunus when both visited several times the Astana Economic Forum in Kazakhstan. Especially after the Corona Pandemic and its effects on all business along the international total supply chain in 2020/2021 Professor Hallier sees a need of micro-credits/finance for the poor countries which become the loosers in the widening gaps between oversaturated markets and developing countries. "We need Lighthouses like Professor Yunus to focus an equilibrium between economics, ecology and ethics for global harmony" Prof.Hallier stated at the nomination of Professor Yunus for the Hall of Fame 2021 of the European Retail Academy. "Also studying and teaching at different places in the world and looking for applications in business Prof.Yunus and his brother with his foundation is a hope and benchmark for young people" Hallier added.

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