15.10.2021 : ANUGA "Transform"

The world leading food exhibition ANUGA was founded in Germany in 1919. Today it is hold bi-annually in Cologne with exhibitors from about 100 countries around the world. In 2017 the founders of the Thematic University Network Food did choose Anuga for its launch (see more : Link lecture Violena Nencheva).


The 2021 motto is "Transform" and is aiming to different aspects : physical + Anuga@Home ... new Food ... Sustainability in Food Production and Distribution ... Animal Well-Being . For Prof.Dr.B.Hallier this event is again also "Food for Thought" ; branding an exhibition over a period of more than 100 years - while adjusting its content and communication permanently to the present and future demand.

05.10.2021 : ISAB Budweis

The Faculty of Economics, University of South Bohemia in Ceske Budejovice/CZ has established an International Advisory Board. The first members being appointed are the professors H.Pernsteiner/Austria, B.Hallier/Germany, L.Sdrolias/Greece, Z.Bacsi/Hungary, R.Miura/Japan, A.Skibiński/Poland and E.Horska/Slovakia.


Prof.Dr.B.Hallier has been teaching in Budweis periodically after the transformation of the Czech Republic. In 2009 his Budweis-Students created the see page after a crash course about city marketing . Budweis University also took part with three students sailing in an international workshop of Prof.Dr.Hallier with the tall-ship Kruzenshtern from Kaliningrad/Russia via the Skagarak to Bremerhaven/Germany. The focus was beside speaking English and acting in an international team also character-building by climbing the masts of the boat or to build an emergency-team for the case of SOS.

30.09.2021 : Innovation Catalyst

The success of the "Duesseldorfer Pallet" in 1985/86 was for the ISB (later transformed to the DHI Deutsches Handelsinstitut) the start for sustainable packaging and logistics competences. Testimonials for DHI-Innovations came from companies like Chep, Coca Cola, the Corrugated Industry, Kaufland-Group, Krings and Metro as well as from the German Federal Minister for the Environment Prof.Dr.Klaus Töpfer. Trade had been positioned by ISB/DHI initiatives to be seen by the public as a driver for innovation for the Total Supply Chain.


For Prof.Dr.Hallier as the managing director of ISB/DHI at that time the accumulation of innovative micro-economic processes to increase efficiency/productivity is finally resulting in the macro-economic growth of the Wealth of Nations. "It is not always a big thought breaking the routine - needed for the success of Applied Sciences and connected Businesses but the sustainable process of permanent innovation in the daily operations which makes the difference of companies : Retail is Detail !" Hallier summarizes the international success of the German discounters Aldi and Lidl.

20.09.2021 : Duesseldofer Pallet

Becoming managing director of the Institute for Self-Sevice ( ISB later DHI /EHI) in the beginning of 1985 B.Hallier's first innovation-project was the Duesseldorf Pallet : a standardized half-size Euro-Pallet. "The initiator in that logistics-team was Walter Vieth - one of the first ALDI-managers and totally fixed on quick turnover and low costs" Prof.Dr.Hallier remembers."Also for this technical development we used the push and pull-strategy for market introduction : in the beginning of 1986 the magazine Pack Report estimated already 120.000 of our pallets in circulation in Germany".


"The name derived from the location of our agreement with retailers about this tool of rationalization : a pub in Duesseldorf ! The key for the success was the idea + team for getting volume by integrating as many retailers as possible : Applied Sciences is a combination of Innovation and Motivation " Hallier summarized. About 5 years later the Chep-pool supported the renting of the ISB/EHI pallet in connection with the new German environmental focus : Chep claimed to save per year 200.000 tons of waste in the Total Supply Chain by this multi-trip pallet.

03.09.2021 : Digital Academic Publications

"Prof.Dr.Theodor Purcarea from the Romanian American University (RAU) in Bucarest is already for years within the group of ERA-professors by the digital publication of Holistic Marketing Managemet the pioneer for modern social media cross-border" Prof.Dr.B.Hallier stated in an evaluation of changes in University Life of the last years due to Corona "So he earns not only that reputation but also that one of mastering the Covid challenges quicker than others".


"Additionally he became a bridge-builder in Romania for applied sciences due to his MAGAZINE published digitally for the Romanian Distribution Committee" Hallier added. "The Volume 12/2/Issue 2/2021 shows excellently the inter-connectivity of knowledge exchange with the Association of Faculties of Economics in Romania (AFER) as well as with the Total Supply Chain".

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