Urban Revitalization
15.02.2020 : Services instead of Industry

Birmingham has still the image of a former industrial hub. According to Prof.Dr.B.Hallier Urban Revitalization now profiles the city and the West Midlands as the biggest service area in the heart of the UK - hosting 250.000 conferences and 320 exhibitions annually.


Beside the ICC Birmingham for conference venues the NEC National Exhibition Center offers 182.000 sqm covered spaces.Downtown the Library, the Theater, the Symphony Hall and the Central Station are connected within a 5-10 minutes walking distance to each other - embedded in the modern architectural skyline of the revitalized city.

10.01.2020 : Revitalization Balkan

Social Media platforms are becoming more and more important in the digital and global world. Within the ERA-network a special Site (EUCVOT) reports about experiences of exchange students with the focus "Communication" during their traineeships of vocational training. According to Prof.Dr.B.Hallier the main elements are to create a news, to place it in the media, to penetrate it and to check its results by ranking at Google and others.


The present two exchange students from Rovaniemi/Finland - Aleksi Kortesalmi and Jouko Miettunen - developed a YouTube video with the title "Pan Balkan Initiative" to explain the geopolitical frame and importance of the World Congress of Entrepreneurs' efforts to optimize the cooperation between governments, entrepreneurs and schools/universities within the civil society(The Youtube Video).

15.12.2019 : East Germany

Due to the socialistic system in East Germany after World War II uptill 1990 City Marketing became a hot topic as a revitalization after the German reunification. At the University of Cottbus /Brandenburg therefore a department for town-planning was established serving nowadays East as well as the West ( see Link ).

Within Saxonia retail/local and regional authorities cooperate within Private Public Partnership projects. An example for the permanent knowledge transfer between East and West is Dr.Eddy Donat ; born in the East, having studied at the Trade University Leipzig. After the reunification he worked several years for a department store chain from the West, later returning to Saxonia where he became co-founder of "Going DownTown/Ab in die Mitte Saxonia".


15.11.2019 : Germany/Russia

Saku Viiri from Rovaniemi/Finland took part during his traineeship at the European Retail Academy also at the Twin-City Partnership Meeting between Russia and Germany in the cities of Dueren and Aachen. It was also linked with the third youth forum between the two countries. He condensed his impressions as well as material from former meetings in Wolgograd and Rothenburg in a YouTube (see : Link).

In the opinion of Prof.Dr.B.Hallier cities can go beyond borders much easier than countries. "Cities can discuss rather easy problems of cities or social/environmental local issues and solutions. It has not always to be the joint history of wars - although of course after World War II city-partnerships and youth exchanges were very helpful to link human-beings with human-beings again. But for example the Club of City Mayors of the New Silk Road demonstrate a multi-lateral renaissance of cities connecting Asia, Eurasia and Europe" he stated during the Aachen meeting (see also City Mayors' Club)


15.10.2019 : Networks DownTown

The German county of NorthRhine Westfalia (NRW) has over 16 million inhabitants and was West Germany's industrial powerhouse in the 50ies and 60ies. Suburban shopping centers starting in the 70ies and the transformation of society since the beginning of the 21st century are challenging the traditional city centers.


NRW started several initiatives for urban revitalization like the competition "Going Down Town/Ab in die Mitte" or "Network DownTown". Eberhard Gebauer, Senior Advisor for City Marketing at the European Retail Academy (at the photo together with Karl Jasper from the NRW Building Ministry) followed and supported those two activities as well as other national ones like Urbanicom bringing together politicians, architects, investors and retailers. For him cities are a mirrow of culture with department stores being the anchor of urban shopping for 150 years.

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