24.05.2023 : University for Peace

Already for several Years Prof.Dr.Sinisa Zaric is pushing together with the ERA-President Prof.Dr.B.Hallier a "Pan Balkan Initiative" ("see link"). Now Prof.Zaric has been appointed Vice Dean for International Postgraduate Studies of the European Center for Peace and Development. It is part of the University for Peace which is mandated by the United Nations.

Painting by August Macke
Both professors met in the traditional hotel Moskva in Belgrade/Serbia to discuss ways of cooperation. Prof.Hallier underlined that during his education as a young man Sinisha Zaric had been sent from his father to schools in Zagreb, Belgrade and Skopje :" He still incorporates the ideals of the cross-border education of the Habsburg times being mixed with modern content of applied sciences" Hallier said about his friend.

15.05.2023 : Danube River

The Danube River is the only big one in Europe which flows from West to East (Black Sea) : it has been trading route from the beginning of mankind and was the crossroad between Orient and Okzident as well as destination for the Mongoles on their way to Vienna ! Today it is linking 10 countries and along its river-banks are many friends of the European Retail Academy network. A good reason for Prof.Dr.B.Hallier to merge on a three weeks cruise cultural background of the area with a reunion of partners.

Painting by August Macke
In Serbia the harbour of Novi Sad near Belgrad became important as a place for exhibitions for the first time after the first World War when the Yugoslav Kingdom was founded. From that time remain many buildings and give a special flair to the down-town. The second period started after the second World War when the communist party under Tito created a club of countries looking for a "third Way" between Capitalism and Communism. It became for example possible for Arpad Simon to visit the EuroShop exhibition for 33 years and to publish the Serbian Shopfitting Magazin as an education tool. In 2023 (as already in some of the events before) he was accompanied by his son Filip Simon who lately became representative for Serbia and neighbour countries for the EuroShop exhibitor Tegometall.

02.05.2023 : Innovation by Modification

"In the mid 70ies we could experience an important disruption within data-processing : the change from the big computers towards smaller decentralized units" Prof.Dr.B.Hallier remembers the history of IT-evolution. "At that time I was responsible for Trade Policy and Trade Consulting at one of the German Cigarette Manufacturers. Within the independant local and regional tobacco wholesale competing IT-players like IBM, Nixdorf, Diehl etc started to sell their equipment-innovations. My learning at the pioneers of distribution was that even using sometimes the same technology they nevertheless developed different applications due to the individual structure of processes within their company or having different kind of customers or just testing software from several IT-consultants. Innovation insofar was not only the appearance of a technical machine in the market - like the result of a one-night-stand : successful Innovation is a long-time process of lots of variaties of Modifications and Applications culminating in the end of some Market Impact." Hallier describes the gap between proto-types of innovation at trade-exhibitions and innovations testified with an ROI by methods of Applied Sciences.

Painting by August Macke
Hallier himself used his insights to write as an external PhD-student of Hamburg University in those days his thesis about the micro- and macro-impacts of technical innovations on the tocacco sector in Germany. It was a win-win-win situation he explained : " Our company got market-data from the test distributors - it was a first kind of Efficient Consumer Response following the way from the manufacturer's delivery to the wholesaler and via him to retail-outlets measuring there sales at the POS. The second win was with the journal Die Tabak Zeitung : in cooperation with my innovation-pioneers they were able to report high quality news for the readers like in the pic of this news. Last but not least a third win was for myself : I was able to quote those essays/contributions of readers of the journal in my thesis which was at that time rather new in Germany because Universities were focused on theory ; Universities of Applied Sciences were contrary to Switzerland and the UK only starting."

25.04.2023 : ICA ASIA

Asia is planning an exclusive industry conference in the automatic identification domain which will be held in Asia under the title "2023 International Code Industry Development Conference (ICA) and Global Automatic Identification Technology Forum (AIDC) ". The first conference will be hosted by China and organized by the Wuhan government and its partners. As a guest speaker from Germany the President of ERA, Prof.Dr.B.Hallier has been invited.

Painting by August Macke
On the one hand side it is also the 50th anniversary celebration of AIM Global, the establishment of the International Identification Code Industry ( see also last ERA News about Bar-Code Applications) - and on the other side a preview creating Future through Digital beyond the present boundary. "We need as well Standards for Unity - but also Understanding for Diversity because the topics and awareness of problems differs a lot from continent to continent" Hallier explained his credo at the announcement of the ICA-Conference. "Three organizations for example in America, China and Europe are much more flexible and innovative by competing in offers of solutions with each other than a Monopoly of thought or the need to agree on the investment-priorities of resources in all details worldwide. The speed of innovation will accelerate! BUT on top we need the STANDARDS as an Umbrella to bridge the regional clusters because the Retail Sector and many others are Global" he summarized.

15.04.2023 : Bar Code Applications

"In the beginning of the 70ies of the last century Printed BarCodes started in the USA and Western Europe" Prof.Dr.B.Hallier remembers the development of this innovation tool."The start was to solve the product identification mainly at the supermarkets with scanners at the cashiers. In 1975 in Europe retail pioneers like Ahold/Netherlands, Doderer/Germany, Migros Switzerland agreed to pool their individual knowledge and to create an European Article Numbering system (EAN). Twenty years later the national/pan-national backstage organizations agreed to use as a worldwide Umbrella the Global Standard (GS 1).The printed code with its identification of products today covers more than 1 billion items" Hallier explains the success story of global cooperation.

Painting by August Macke
"The Second Code Generation started about 1995 with the Chip Technology which became the enabler for instore-solutions in connection with WLAN (like in the METRO Future Store) and for tracing/tracking along the Total Supply Chain. The Chips offered also a much bigger data capacity than the Prints." Hallier evaluates that period. "The latest state of the art are as the Third Generation the MA-/2 D-/ QR-Codes : they go with their potential and applications indeed far beyond the scope of the first stakeholders of the retail/wholesale sector. Those Codes having started at about 2015 are due to the connections with Clouds, the Internet of Things and Artifical Intelligence (AI) becoming a major platform in nearly all fields of Business as well as Consumerism as for example a decentralized construction business, medical surgery by computers, digital learning, Podcasts or ChatGPT all backed by algorythms" Hallier describes the future of the new innovation drivers.

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